Pore The Core – Little Giant Creative

Little Giant worked with Strongbow to plan and execute an elevated lounge experience for the Strongbow, during the the 5th Pour the Core Hard Cider Festival, in four cities: Philadelphia, Boston, Long Island, and Brooklyn.

Scope

Event Planning
Execution

LGC organized and curated each activation that set apart the Strongbow brand from others during the festivals. The lounge elements included:

TIPS-certified bartenders
Renowned DJ providing live music
Fun games with custom branding (Giant Jenga, cornhole, trivia games)
Complimentary candies and small giveaways for guests
Strongbow POS decorated the lounge, with seasonal accents
Personable brand ambassadors engaged with visitors

Each Strongbow activation drew an average of 2000 guests, and over 65 boxes of Strongbow were consumed throughout all festivals in 2017.

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